As your growth engine
- Customer acquisition strategy & channel-mix design
- Demand-gen for B2B SaaS, fintech, crypto/web3
- SEO, ASO, content engines, lifecycle email
- Marketing-stack selection & operations
- Marketing-team recruiting and structuring
Growth, GTM, and
program design —
for early-stage companies, and the people who fund them.
Independent consultancy founded 2017 by Matthew Eisner. 85+ engagements across 6 continents. Sister to Vang Capital.
- 85+Engagements since 2017
- 6Continents reached
- $125m+Follow-on raised by clients
- 9 yrsTrack record
Track record
Across 9 years, clients have raised 8-figure rounds, won 30 Under 30 recognition (3×), reached 8 and 9-figure exits, and gained acceptance into YC and Techstars. Programs we’ve designed have invested in hundreds of startups and helped acquire millions of customers through data- and product-led growth.
- AlgorandL1 protocol
NTT DATA UKDD on 8 deals
Touch SurgeryAcq. by Medtronic
RELAYTO/Document experience
CledaraSaaS procurement
Startupbootcamp8→20 programs- CodilityDev assessment
- BrydgBridge lending
- citizenMHospitality tech
- Qatar SportsTechFIFA + QDB accelerator
- VortexaEnergy data
- JobbioHiring marketplace
Particular expertise: SaaS, cloud, education, martech, recruitment, entertainment, data-oriented, blockchain, fintech, marketplaces.
How Vang shows up
As your data and CRO team
- Customer data platforms (CDP / Segment / ETL prep)
- KPI definition + tracking, attribution, dashboards
- Landing-page CRO deep dives, A/B testing infrastructure
- Customer-journey teardowns and UX research
- Bespoke analytics + integration builds
As your accelerator architect
- Program design & end-to-end management (Algorand, Eterna, Qatar World Cup)
- Mentor, partner, and applicant procurement
- Portfolio analytics, follow-on tracking
- Investment due diligence + market research (NTT DATA New Ventures DD shop)
As your fundraising desk
- Investor-deck review + narrative refinement
- Data room + due-diligence prep
- Partnership hacking and ecosystem development
- Direct intros to Y Combinator, Atomico, Anthemis, Nauta, AXA, Borderless, Mitsui, Eterna, and others in the Vang network
Selected work
Algorand
Pre-launch GTM and positioning ahead of mainnet. Designed and ran the Algorand Europe Accelerator and Algorand Accelerate (Program Director); cohort included Securitize, Folks Finance, PlantWatch, R& and 20+ others. Portfolio collectively raised $125m+ in follow-on. The program went on to operate in 8 cities globally.
Codility
CRM and customer-data configuration, conversion-rate optimization across the acquisition funnel, analytics dashboards, and retargeting infrastructure. B2B SaaS demand-gen at developer-assessment scale.
RELAYTO/
Pricing redesign and demand-gen architecture for the document-experience platform. Co-author of the Startupbootcamp × RELAYTO/ Startup Ecosystem Report (MarCom Gold, 2017).
Brydg
Pre-launch GTM, investor narrative, and growth foundations for the bridge-lending platform. Brydg later joined the Vang Capital portfolio.
NTT DATA UK New Ventures
Led investment due diligence on 8 strategic 7-figure investments (eXate, Weaviate, Jacada, others). Subject-matter expert on metaverse, blockchain, web3, data, and AdTech for major clients including British Open and Vodafone.
Qatar World Cup × Qatar SportsTech
Designed the partnership accelerator pairing Qatar Development Bank, the national government, and FIFA with early-stage sports-tech startups. Format generated pilot agreements for at least half of cohort companies.
citizenM
Investor narrative and positioning ahead of a series of strategic raises. Hospitality-tech crossover work spanning brand and operations.
Plus engagements with Coinfirm, Siemens Bosch, Feeld, Radix, Austrian Trade Commission, Vortexa, Touch Surgery, Jobbio, Hackster, Eterna Capital, Oasis/ROSE, and 50+ others across SaaS, fintech, healthtech, devtools, blockchain, and consumer.
From people we’ve worked with
“Somewhat of a legend in the ecosystem. We were lucky enough to have Matthew come down and address our accelerator companies on all things SEO, Ads & Analytics — which we saw have immediate growth effects in the cohort.”
“Matthew was an invaluable part of the Jobbio team during the 8 months he spent consulting with us. He helped us tackle key issues around acquisition, SEO, data, and analytics, and established processes that contributed directly to our growth and improved efficiency.”
“I needed someone who’d done this before to guide me through the process and make sure I didn’t miss anything. Easy to work with, support helped me avoid basic mistakes and take all the right steps. Saved me a ton of time.”
How we work
Engagements run 4–12 weeks of focused work, with optional retainer for ongoing operating support. Founder-led directly by Matt or a senior partner, never offshored, occasionally with a curated bench of 49+ specialists across design, content, data engineering, paid media, and product.
Day rates: $2,000 for startups, $2,500 for blockchains and funds, $3,000 for corporates. Discounts for scopes of 10+ days. Time/retainer or task/deliverable structures both work. Open to performance alignment, advisory equity, or partial cash + equity for early-stage clients — several of those have become Vang Capital portfolio companies.
Reach
One paragraph describing what you’re trying to solve, sent to [email protected]. We reply within 48 hours. Bandwidth is limited — selective engagements where the fit is strong.