# Vang Advisory

> Independent growth, GTM, and program-design consultancy. Founded 2017 by Matthew Eisner. 85+ engagements across 6 continents. For early-stage companies — and the people who fund them.

## Track record

- Clients have raised 8-figure rounds, won 30 Under 30 (3×), reached 8 and 9-figure exits, and gained acceptance into YC and Techstars
- Programs designed have invested in hundreds of startups and helped acquire millions of customers through data- and product-led growth
- $125m+ follow-on raised by Algorand Europe Accelerator portfolio (Vang Advisory designed + ran the program)
- $100m+ raised across consulting client base via investor narrative + intro work
- Particular expertise: SaaS, cloud, education, martech, recruitment, entertainment, data-oriented, blockchain, fintech, marketplaces

## Service buckets

1. **As your growth engine** — customer acquisition strategy, channel-mix design, demand-gen for B2B SaaS / fintech / crypto-web3, SEO/ASO/content engines/lifecycle email, marketing-stack selection, marketing-team recruiting
2. **As your data and CRO team** — customer data platforms (CDP / Segment / ETL prep), KPI definition + tracking, attribution + dashboards, landing-page CRO deep dives, A/B testing infrastructure, customer-journey teardowns, bespoke analytics builds
3. **As your accelerator architect** — program design + end-to-end management (Algorand, Eterna, Qatar World Cup), mentor + partner + applicant procurement, portfolio analytics, follow-on tracking, investment due diligence + market research (NTT DATA New Ventures DD shop)
4. **As your fundraising desk** — investor-deck review + narrative refinement, data room + due-diligence prep, partnership hacking, direct intros to Y Combinator / Atomico / Anthemis / Nauta / AXA / Borderless / Mitsui / Eterna network

## Selected work

- **Algorand** (2019–2023): pre-launch GTM, Algorand Europe Accelerator + Algorand Accelerate, $125m+ follow-on raised by cohort
- **Codility** (2018–2019): CRM and customer-data configuration, CRO, retargeting infrastructure
- **RELAYTO/** (2020–2021): pricing redesign, demand-gen architecture, MarCom Gold (2017) Startup Ecosystem Report
- **Brydg** (2019): pre-launch GTM, investor narrative
- **NTT DATA UK New Ventures** (2020–2022): DD on 8 strategic 7-figure investments
- **Qatar World Cup × Qatar SportsTech** (2022): partnership accelerator with QDB + national gov + FIFA
- **citizenM** (2018): investor narrative + positioning
- Plus: Coinfirm, Siemens Bosch, Feeld, Radix, Austrian Trade Commission, Vortexa, Touch Surgery, Jobbio, Hackster, Eterna Capital, Oasis/ROSE, +50 others

## Engagement model

Engagements run 4–12 weeks of focused work, with optional retainer for ongoing operating support. Founder-led directly by Matt or a senior partner, never offshored, occasionally with a curated bench of 49+ specialists. Day rates: $2,000 startups, $2,500 blockchains and funds, $3,000 corporates. Discount for scopes >10 days. Open to performance alignment, advisory equity, or partial cash + equity for early-stage clients (several have become Vang Capital portfolio companies through that path).

## Source URLs

- [Home](https://vangadvisory.com/) — full positioning, services, case work
- [llms-full.txt](https://vangadvisory.com/llms-full.txt) — full content as markdown
- [index.md](https://vangadvisory.com/index.md) — markdown shadow of the homepage

## Contact

- Email: matt@vangadvisory.com (replies within 48 hours, selective engagements)
- Sister sites: https://vang.capital (sister fund), https://matteisn.com (founder bio)