# Vang Advisory

Independent consultancy founded 2017 by [Matthew Eisner](https://matteisn.com). 85+ engagements across 6 continents. Sister to [Vang Capital](https://vang.capital).

## Growth, GTM, and program design — for early-stage companies, and the people who fund them.

> A *vang* is the rope on a sailboat that pulls the boom into shape — tight upwind, slack downwind. We do the same for early-stage growth: hold the moving parts in tension, control the shape, capture what wind there is.

## Track record

Across 9 years, clients have raised **8-figure rounds**, won **30 Under 30** recognition (3×), reached **8 and 9-figure exits**, and gained acceptance into **YC and Techstars**. Programs we've designed have invested in hundreds of startups and helped acquire millions of customers through data- and product-led growth.

Particular expertise: SaaS, cloud, education, martech, recruitment, entertainment, data-oriented, blockchain, fintech, marketplaces.

## How Vang shows up

### As your growth engine
- Customer acquisition strategy & channel-mix design
- Demand-gen for B2B SaaS, fintech, crypto/web3
- SEO, ASO, content engines, lifecycle email
- Marketing-stack selection & operations
- Marketing-team recruiting and structuring

### As your data and CRO team
- Customer data platforms (CDP / Segment / ETL prep)
- KPI definition + tracking, attribution, dashboards
- Landing-page CRO deep dives, A/B testing infrastructure
- Customer-journey teardowns and UX research
- Bespoke analytics + integration builds

### As your accelerator architect
- Program design & end-to-end management (Algorand, Eterna, Qatar World Cup)
- Mentor, partner, and applicant procurement
- Portfolio analytics, follow-on tracking
- Investment due diligence + market research (NTT DATA New Ventures DD shop)

### As your fundraising desk
- Investor-deck review + narrative refinement
- Data room + due-diligence prep
- Partnership hacking and ecosystem development
- Direct intros to *Y Combinator, Atomico, Anthemis, Nauta, AXA, Borderless, Mitsui, Eterna*, and others in the Vang network

## Selected work

**Algorand** (2019–2023) — pre-launch positioning · accelerator program design. Pre-launch GTM and positioning ahead of mainnet. Designed and ran the Algorand Europe Accelerator and Algorand Accelerate (Program Director); cohort included Securitize, Folks Finance, PlantWatch, R& and 20+ others. Portfolio collectively raised **$125m+** in follow-on. The program went on to operate in 8 cities globally.

**Codility** (2018–2019) — growth strategy · demand generation. CRM and customer-data configuration, conversion-rate optimization across the acquisition funnel, analytics dashboards, and retargeting infrastructure. B2B SaaS demand-gen at developer-assessment scale.

**RELAYTO/** (2020–2021) — pricing · demand-gen. Pricing redesign and demand-gen architecture for the document-experience platform. Co-author of the Startupbootcamp × RELAYTO/ Startup Ecosystem Report (**MarCom Gold**, 2017).

**Brydg** (2019) — pre-launch GTM · investor narrative. Pre-launch GTM, investor narrative, and growth foundations for the bridge-lending platform. Brydg later joined the Vang Capital portfolio.

**NTT DATA UK New Ventures** (2020–2022) — investment due diligence · market research. Led investment due diligence on **8 strategic 7-figure investments** (eXate, Weaviate, Jacada, others). Subject-matter expert on metaverse, blockchain, web3, data, and AdTech for major clients including British Open and Vodafone.

**Qatar World Cup × Qatar SportsTech** (2022) — partnership accelerator · program ops. Designed the partnership accelerator pairing Qatar Development Bank, the national government, and FIFA with early-stage sports-tech startups. Format generated pilot agreements for at least half of cohort companies.

**citizenM** (2018) — investor narrative · positioning. Investor narrative and positioning ahead of a series of strategic raises. Hospitality-tech crossover work spanning brand and operations.

Plus engagements with Coinfirm, Siemens Bosch, Feeld, Radix, Austrian Trade Commission, Vortexa, Touch Surgery, Jobbio, Hackster, Eterna Capital, Oasis/ROSE, and 50+ others across SaaS, fintech, healthtech, devtools, blockchain, and consumer.

## How we work

Engagements run 4–12 weeks of focused work, with optional retainer for ongoing operating support. Founder-led directly by Matt or a senior partner, never offshored, occasionally with a curated bench of 49+ specialists across design, content, data engineering, paid media, and product.

Day rates: **$2,000** for startups, **$2,500** for blockchains and funds, **$3,000** for corporates. Discounts for scopes of 10+ days. Time/retainer or task/deliverable structures both work. Open to performance alignment, advisory equity, or partial cash + equity for early-stage clients — several of those have become Vang Capital portfolio companies.

## Reach

One paragraph describing what you're trying to solve, sent to matt@vangadvisory.com. We reply within 48 hours. Bandwidth is limited — selective engagements where the fit is strong.

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© 2026 Vang Advisory · Founded 2017 by Matthew Eisner. Sister to Vang Capital. London · San Francisco.